About the Blog
Mummo Matkabloggaa is a Finnish travel blog dedicated to responsible, accessible, and experience rich travel. Written by freelance journalist and entrepreneur Kirsti Sergejeff, the blog blends practical travel experiences, cultural insights, environmental perspectives, and warm storytelling.
With over two decades of professional writing experience, Kirsti brings a unique voice to travel journalism—curious, thoughtful, and grounded in real world expertise.
The blog appeals to mature, quality conscious travelers, environmentally aware readers, and anyone seeking authentic travel experiences across Europe and beyond.
Audience – silver travelers and active 55+
Mummomatkabloggaa.fi is a trusted travel media platform dedicated to inspiring active adults and the ”silver traveler” segment. In 2025, the blog experienced consistent growth, reaching over 20,000 unique active users and generating 110,000+ events.
Mummo Matkabloggaa attracts an engaged readership interested in:
• Sustainable and responsible travel
• Cultural exploration and local communities
• Travel tips for all ages
• Accessible travel and slow travel
• Photography, nature, and everyday wisdom from the road
The audience consists primarily of Finnish readers aged 55+, with strong engagement from environmentally conscious travelers and active hobbyists.
2025 Statistics Highlights – Readers aro not just scrolling; they are engaging
• Unique Visitors: 20,600
• Page Views: 36,487
• Average Engagement Time: 2 min 12 sec
• Total Engagement Events: 110,000+
These numbers reflect a highly engaged audience. The readers are not just scrolling; they are engaging. An average engagement time of 2 minutes and 12 seconds is well above the industry average, ensuring that the story is truly heard and remembered by an affluent, travel-ready audience.
Contact
Kirsti Sergejeff
Freelance Journalist & Travel Blogger
Mummo matkabloggaa
📧 Email: kirsti.sergejeff@cosyfinland.com
🌐 Blog: mummomatkabloggaa.fi